On Sunday, the Academy Awards will take place for the 92nd time. And a man will win Best Director, because only men were nominated this year in a time-honored tradition that has resulted in only five Oscar nominations ever for female directors. The male-dominated category was the subject of an Issa Rae joke gone viral when the Insecure creator quipped "congratulations to those men" during an official Oscar noms announcement video.
Female Directors Were Frozen Out of This Year's Oscars, so They're Stealing the Broadcast's Ads
A stunt to break into the awards show from agency Mojo Supermarket
"We currently have a list of 200 films made in the last year that would've been eligible for Best Director nominations," Mojo Supermarket senior creative Emily Berger told Adweek. The agency isn't working in a vacuum, but partnered with groups that Berger said know this space better. "The organization Film Fatales was a huge help to us in helping compile our thorough list of films and helped support the campaign," said Berger.