Originally from Argentina, Florencia Krochik’s past work has been supported by the Sundance Institute, the Gotham Film & Media Institute, Women in Film and Film Independent. Florencia has tied her personal experiences as an immigrant into her career as a filmmaker, bringing personal human stories to life, both to raise awareness and activate change.

Her first feature documentary film, THE REST OF US (2021), followed the lives of a group of undocumented youth over an eight year period and was the Closing Night Film at the Downtown Los Angeles Film Festival where it also won “Best Picture”. Her second documentary feature film, IF I COULD STAY, will be hitting the festival circuit in early 2024.

For the past decade, Florencia has produced and directed world-renowned Live broadcasts and livestreams in the Action Sports sector for prolific properties with Bear Grylls, Tough Mudder and the US Open of Surfing. During the Women’s World Cup in the Summer of 2023, she directed a six-part Series for Core TV on the epidemic of preventable knee injuries affecting female soccer players.

In addition to her work in Documentary and Sports, Florencia has directed commercials and branded content focusing on the stories of underrepresented communities, including campaigns for Doordash, Target and Ebay. Most recently she was brought on to spearhead Pinterest TV, the inspirational tech giant’s dive into Live content.