DETROIT UNLEADED is the first Arab-American romantic comedy in U.S. cinema. Sami, a second-generation Lebanese-American twentysomething, shelved his own dreams to run his family's Detroit gas station after his father is killed in a robbery, and now works the night shift inside "the cage"—the bulletproof enclosure that separates him from an unforgettable stream of late-night customers. His cousin Mike, a fast-talking hustler with visions of an "unleaded empire," keeps cramming the shelves with rolling papers, fake perfume, gaudy jewelry, and dubious DVDs as a gas war rages with the rival station across the street. At home, Sami's mother Mariam grieves in the company of her late husband's portrait, quietly dreading the day her son finally leaves.
Then Najlah walks in selling phone cards - an guarded tornado stuck working for her controlling older brother Fadi. Sami falls hard, courting her with candy and trinkets pulled off his own shelves, and their romance unfolds in stolen moments behind the glass: a giddy courtship kept secret from Fadi, from Sami's family, and from a tight-knit community where everyone knows everyone's business.
Premiering at the Toronto International Film Festival, where it won the inaugural Grolsch Film Works Discovery Award, DETROIT UNLEADED is a warm, funny, and an intimate portrait of second-generation Arab-American life—where love, economics, friendship and independence are all negotiated in the narrow space between you and the life you actually want. Written and directed by Rola Nashef and produced by Nashef and Leon Toomey, the film stars a homegrown Detroit and Arab-American ensemble—E.J. Assi and Nada Shouhayib as Sami and Najlah, alongside Mike Batayeh (Breaking Bad), Steven Soro, Akram El-Ahmar, and Mary Assel—with appearances from Detroit luminaries jessica Care moore, Thornetta Davis, Nick Speed, and Cinematography is by Keir Yee, with music by Joe Namy, Danny Brown, and Excentrik.
Rola Nashef is a Lebanese-American writer, director, producer, and professor whose work has helped redefine how Arab-American life is portrayed in American cinema. Born in Lebanon and raised in Michigan, she creates films rooted in the people and places she knows best—stories that blend humor, intimacy, and emotional honesty while exploring identity, family, immigration, sisterhood, and belonging.
Her filmmaking career began with the award-winning short film Detroit Unleaded (2007), a 16mm portrait of a young Lebanese-American man working the night shift at his family's Detroit gas station. The film won multiple festival awards, including Best Short, and became the foundation for what would eventually grow into her debut feature.
That feature, Detroit Unleaded (2012), made American film history as the first Arab-American romantic comedy. Developed through the Sundance Institute Screenwriters Lab, IFP New York, Lincoln Center's Emerging Visions, and the A2E Distribution Lab, the film premiered at the Toronto International Film Festival, where Nashef received the inaugural Grolsch Film Works Discovery Award. Praised for its authenticity, warmth, and humor, the film continues to screen internationally and is widely taught in university classrooms as a landmark of independent and Arab-American cinema.
Following the success of Detroit Unleaded, Nashef turned inward, developing a more personal body of work inspired by her own coming of age. Her sophomore feature screenplay, Nadia's House, received the Adrienne Shelly Director's Award and follows four Lebanese-American young women navigating friendship, love, family expectations, and Detroit's 1995 underground techno scene. The screenplay expands the cinematic world first introduced in Detroit Unleaded, centering Arab-American women in a coming-of-age story rarely seen on screen and continuing Nashef's commitment to building an authentic American narrative from within her own community.
Named one of Filmmaker Magazine's "25 New Faces of Independent Film," Nashef has also received a Kresge Arts in Detroit Fellowship, a Knight Arts Challenge Award, and numerous honors recognizing both her filmmaking and contributions to Detroit's cultural landscape.
Alongside her creative practice, Nashef serves as a Professor of Practice at Michigan State University, where she teaches filmmaking, screenwriting, and producing while mentoring the next generation of storytellers. Her writing and commentary have appeared on NPR, MSU Today, Detroit Metro Times, and Arab American News, and she frequently consults with organizations on storytelling, commercial writing, and culturally informed marketing strategies.
Today, Nashef is developing three major projects that continue to expand the landscape of Arab-American storytelling: Nadia's House; The Deirmimas Archive Project, an ambitious effort to preserve and digitize more than 1,800 reels documenting seventy-five years of Lebanese immigration; and Shakespeare Is Lebanese, a feature documentary inspired by that archive that uncovers the hidden showbiz DNA of the Lebanese diaspora and reclaims a century of overlooked contributions to popular culture.
World Premiere — Toronto International Film Festival, 2012
Dubai International Film Festival, 2012
Film Society of Lincoln Center, Indie Night — guest-curated and hosted by Christine Vachon, New York, 2013
Television broadcast — Sundance Channel (SundanceTV) and international broadcast across 15+ countries
Theatrical Premiere — Detroit Film Theatre (Detroit Institute of Arts) and Cinema Village, New York, 2013
Grolsch Film Works Discovery Award — Toronto International Film Festival, 2012
Best Feature, American Spectrum — Indianapolis International Film Festival, 2013
Audience Award — Twin Cities Arab Film Festival (Mizna), 2013
Best Local Film — Metro Times "Best of Detroit," 2014
Best Detroit Filmmaker — Hour Magazine, 2015
""Plays like a mashup of 'Clerks' and 'Amreeka' spiced with 'Do the Right Thing.'" — Alissa Simon, Variety"
Variety — Alissa Simon
""Leads EJ Assi and Nada Shouhayib are both tremendously charismatic.""
Filmmaker Magazine — Scott Macaulay
""You will fall in love with every quirky, colourful character who visits this gas station.""
Monday Magazine — Kathleen Gilbert
""Believable chemistry between the romantic leads.""
Indiewire — Meredith Brody
""90 minutes of pure entertainment.""
The National Post — Vanessa Farquharson
Writer/Director/ Producer - Rola Nashef
Executive Producer & Producer - Leon Toomey
Executive Producer - Marwan Nashef
Cinematographer & Co-Producer - Keir Yee
Composer - Joe Namy