Erin Li is a second-generation Asian American woman director who grew up in New Jersey. She chased what she thought was the American dream on Wall Street before changing paths to pursue her passion for filmmaking. This journey informs her work, which often explores the dark side of ambition through drama, fantasy and sci-fi. Li’s films have screened at SXSW, TIFF, Comic-Con, Slamdance and LACMA.

Li recently directed spots in a campaign that launched Adidas’ Community platform. Her Citi #StopAsianHate commercial garnered 6.8MM+ views. She has held directing fellowships with Film Independent, FOX and AFI Directing Workshop for Women.

When she’s not on set, Li serves as a founding board member of The Greenprint, a nonprofit that works to create a more equitable and sustainable society through VR technology.